Social Impact Solutions. Entrepreneurial Innovations. Rooted in Africa
Where passion and purpose converge.
Where passion and purpose converge.
Ranahnah Afriye is an executive leader, strategist, and entrepreneur with over 25 years of experience shaping community health, development, and social impact across Africa and beyond. From leading multi-million-dollar NGO portfolios to building mission-driven businesses under the Asili global brand, Ranahnah brings vision, resilience, and deep insight to every endeavor.

Ranahnah Afriye is an international development executive, entrepreneur, and mentor committed to advancing equity, sustainability, and community-driven solutions across Africa. Over her career, she has led regional and country portfolios exceeding USD 110 million, spanning health, livelihoods, education, and systems strengthening.
Languages: English | Kiswahili | French


Our business enterprises demonstrate commitment to innovation through entrepreneurship.
Our business enterprises demonstrate commitment to innovation through entrepreneurship.

With over 25 years of leadership across sub-Saharan Africa, Ranahnah Afriye has directed multi-million-dollar portfolios in health, livelihoods, education, and systems strengthening for organizations such as Pact, Africare, and USAID. She has also led public-private partnerships with Discovery & African Barrick Gold.

ASILI South Africa is a global lifestyle brand rooted in Africa and inspired by natural living, wellness, and mindful design. We promote holistic well-being through natural hair and skincare, bohemian fashion, whole foods nutrition, and spaces that nurture balance and renewal.
Our mission is to celebrate authenticity, empower healthy lifestyles, and create connections—between people, communities, and the beauty of African-inspired living.
Asili Wellness. It’s A Lifestyle…

In Pretoria’s Menlyn district, our vision comes to life through handcrafted natural body products that nourish and restore, and a boho-inspired clothing line that celebrates individuality and freedom of expression.

Asili South Africa offers stylish short-term stays with the flexibility of longer accommodation options. Located in the heart of Menlyn, Pretoria, our space provides a tranquil escape—perfect for business travelers, weekend getaways, or anyone seeking comfort and calm in the city.


Asili Hair & Beauty Lounge is the original natural hair and beauty oasis in Dar es Salaam, Tanzania. Since 2011, we have proudly served the natural hair community, offering expert care, styling, and treatments alongside our own line of natural beauty products. Conveniently located on Mwai Kibaki Road, opposite Shoppers Plaza, Asili provides a welcoming space where natural beauty is celebrated and nurtured.
Visit us at asilibliss.com to learn more.

Asili Bliss Farm & Retreats is a sanctuary for rest, renewal, and reconnection with nature. Nestled in a serene setting just outside of Dar-es-Salaam, we offer a window into sustainable living. Guests can enjoy eco-conscious lodging with luxury camping and organic farm whole foods. Asili Bliss is surrounded by lush greenery and peaceful landscapes.

Asili Bliss Farm Luxury Tents & Campsite
Whether you’re seeking a weekend getaway, a wellness retreat, or a creative escape, Asili Bliss provides the perfect balance of tranquility and inspiration—rooted in Africa, designed for the soul.
Partnerships are at the heart of all that we do!
Feel free to schedule time for a visit at our Faerie Glen, Pretoria location.
Mon | 09:00 – 17:00 | |
Tue | 09:00 – 17:00 | |
Wed | 09:00 – 17:00 | |
Thu | 09:00 – 17:00 | |
Fri | 09:00 – 17:00 | |
Sat | Closed | |
Sun | Closed |
We love our customers, so feel free to visit during normal business hours.
Open today | 09:00 – 17:00 |
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